Context
Loughborough University launched a new Moot Court and established an open competition to design its visual identity. The brief required a design that connected to the university’s heritage while fitting the formal context of law.
Approach
I referenced elements of the existing crest (the peacock and key) and translated them into a simplified, elegant mark that could stand as a distinctive sub-brand.
Process
In a two-week competition, I submitted five initial propositions. The chosen direction was refined in collaboration with the client, incorporating feedback to add a rising sun as a symbol of clarity and justice.
Outcome
The final logo, which balances institutional heritage with contemporary clarity, is now being prepared for permanent installation in the Moot Court.
Impact
Winning the competition highlighted my ability to deliver clear, professional branding under tight timeframes, and to evolve sub-identities that remain connected to a parent brand while standing independently.